Analytics and SEO Reporting

Bounce Rate

Should you worry when your bounce rate rises? Learn everything you need to know about the key UX metric in our detailed guide!
Read more
Filter traffic in Google Analytics

Without the right filters, your Google Analytics data may contain a lot of fake traffic or traffic from yourself and your colleagues. This guide explains how to filter traffic, and set up separate properties for your test websites.
Read more
Important SEO KPIs

Good KPI's help you monitor the progress of your SEO activities and explain your results to clients. In this article we discuss the most meaningful KPIs for SEO
Read more
How to Build SEO Reports for Clients

Most clients barely skim their SEO reports. Here's a reusable structure that leads with insight, not raw data, so your report proves the progress you made.
Read more
Best SEO Tools for Beginners

You’ve grasped the basics – you know the difference between on-page and off-page optimization, but you’re still shaky on the rest. Unfortunately, if you’re a beginner, you’ll find that most SEO tools aren’t exactly friendly.
Read more
The 11 Best SEO Reporting Tools

Clients struggle with reports that dump data instead of explaining it. Here are 11 SEO reporting tools, what each does best, and how to combine them
Read more