Know exactly how to beat your competitors

See where competitors win in Google, and get a clear plan to close the gap.

Pick any competitor and SiteGuru shows you the full picture: where they beat you, the keywords and pages driving their traffic, and a prioritized plan to close the gap.

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See how you stack up, side by side

Compare any competitor head to head: organic traffic, keywords in the top 10, total keywords, domain rank, and referring domains, all in one clear view.

A traffic trend chart shows how both sites have moved over the past year, so you can see who's gaining momentum and who's slipping. Within seconds you know exactly where you lead, where you trail, and by how much.

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Find the keywords they rank for and you don't

The keyword gap is your content roadmap. We surface every keyword a competitor ranks page 1 for while your site is absent or buried, then prioritize them by search volume and difficulty so you start with the winnable ones.

Each keyword links to the exact page that ranks, so you can see what it takes to compete and turn the list straight into your content plan.

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See who's winning the keywords you both chase

For the keywords you and a competitor both rank for, see both positions side by side and who's ahead. These are the terms where you're already in the race, so a small push can flip the result.

It's the fastest way to spot where you're one or two positions away from taking traffic that's currently going to them.

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See where they're gaining momentum

Spot the keywords a competitor recently moved up on, or just started ranking for. It's an early warning of where they're putting their SEO effort.

Catch it early and you can respond before they pull further ahead.

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Discover the topics driving their traffic

We group a competitor's keywords into themes, so instead of a flat list of hundreds of keywords you see the subjects behind their traffic. It shows which content areas they've invested in and where the gaps in your own coverage are.

Found a promising theme? Add it to your Search Topics in a click and start building it out.

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Get an AI game plan, not just data

Every report comes with an AI summary that reads the whole analysis for you: where the competitor is strong, where your realistic openings are, and a short list of concrete next steps.

No wading through spreadsheets. You get a clear, prioritized plan of what to do first, written in plain language.

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Find your next link-building targets

We run an intersection analysis to find the sites that link to your competitor but not to you, ranked by domain authority. These are proven, relevant prospects: they already link to someone in your space, so they're far more likely to link to you too.

It's a ready-made shortlist for your outreach.

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Not sure who to compare against?

You don't need to guess who your competitors are. Based on the keywords you actually overlap on in organic search, SiteGuru suggests the sites you genuinely compete with, along with their estimated traffic.

Pick one and start a full analysis in a single click.

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Export and share as a PDF

Turn any competitor analysis into a clean, shareable PDF in one click. Perfect for sending insights to clients, presenting to your team, or keeping a snapshot of where things stood.

Everything from the report is included: the head-to-head, the keyword gaps, the topics, and the AI recommendations, in one document.

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