Looking for a
Moz alternative?
SiteGuru is the modern Moz alternative: a fresh, action-first SEO tool that turns your audit and Google data into a prioritized to-do list.
SiteGuru has been recognized as a great SEO tool by leading software review sites
Moz helped define SEO.
But the tool has stood still
Moz is one of the most recognized names in SEO. It popularized Domain Authority, built a huge community, and its tools have helped marketers for well over a decade.
But a lot of people searching for a Moz alternative feel the product has fallen behind. The interface feels dated, the workflow still expects you to dig through reports and scores to decide what matters, and newer essentials - like Shopify reporting or letting AI read your data - simply are not there.
SiteGuru is the modern alternative: it takes your audit, keywords and Google data and turns them into a prioritized to-do list, so you always know what to do next.
SiteGuru vs Moz: side by side
| Feature | SiteGuru | Moz |
|---|---|---|
| Prioritized SEO to-do list (what to fix first) | Limited | |
| Built for marketers without SEO expertise | Limited | |
| Technical site audit | ||
| Keyword rank tracking | ||
| Google Search Console & Analytics | Limited | |
| Domain Authority / proprietary authority score | ||
| Backlink / link index | Limited | |
| Shopify SEO reports | ||
| White-label client reports | Limited | |
| AI assistant access (ChatGPT & Claude read your data) |
What sets SiteGuru apart from Moz?
A modern, action-first tool built for how marketers work today
A prioritized to-do list
Moz gives you reports and scores to interpret. SiteGuru turns everything into one ordered list of exactly what to fix first.
Modern and actively developed
No dated dashboards. SiteGuru is built for how marketers work today, with new features shipping all the time.
Your Google data, made actionable
SiteGuru builds your recommendations on your Google Search Console and Analytics data, not a separate set of third-party scores.
Search topics & content suggestions
Go beyond keyword lists with search topics and AI-powered content suggestions that help your pages rank.
White-label client reports
Share clean, branded reports with clients in a couple of clicks - built in, not bolted on.
AI assistant access
Let ChatGPT and Claude read your SiteGuru data and answer questions about your SEO - something Moz does not offer.
A modern SEO tool, not a relic
SiteGuru brings your technical audit, keyword tracking, content suggestions and Google performance data into one clean, modern dashboard - and turns them into a prioritized to-do list.
Selling on Shopify? SiteGuru includes dedicated Shopify SEO reports for your product and collection pages.
And when you want a quick answer, just ask: SiteGuru lets AI assistants like ChatGPT and Claude read your SEO data directly.
One tool for your whole SEO workflow
SiteGuru is far more than an audit - it covers everything from technical fixes to content, keywords, backlinks and reporting
Technical SEO audit
Crawl every page for indexation, page speed, broken links, sitemaps, structured data and hreflang issues.
Content & on-page optimization
Fix titles, headings and meta descriptions, match search intent and improve pages with AI content briefs.
Keywords, rankings & topics
Track keyword rankings and search topics, and find the low-hanging fruit that grows your traffic fastest.
Insights from Google
Connect Google Analytics and Search Console to see clicks, impressions and traffic trends in one place.
Internal links & backlinks
Get internal link suggestions for your key pages, monitor your backlinks and discover new link opportunities.
Reporting & collaboration
Share white-label reports, give clients and colleagues access, and export to CSV or Word.
Weekly monitoring
SiteGuru re-crawls every week and alerts you to changes, so nothing slips through the cracks.
AI assistant access
Let ChatGPT and Claude read your SiteGuru data and answer questions about your SEO in plain language.
Frequently asked questions
Is SiteGuru a good Moz alternative?
Yes. SiteGuru is a modern, action-first SEO tool that covers the essentials - audit, rankings, content and your Google data - and turns them into a prioritized to-do list. It is a great fit if you feel Moz has not kept up.
How is SiteGuru different from Moz?
Moz is an established suite known for Domain Authority and its link data. SiteGuru is a newer, simpler tool focused on telling you exactly what to do next, with Google-native action lists, Shopify reports and AI assistant access that Moz does not offer.
Does SiteGuru have a Domain Authority score?
No - Domain Authority is Moz's own metric. SiteGuru focuses on the actions that improve your rankings rather than a single third-party score, and tracks your real performance through Google Search Console.
Does SiteGuru track backlinks?
Yes. SiteGuru monitors your backlinks and surfaces new link opportunities. Moz has a larger link index, but SiteGuru brings backlinks together with your audit, keywords and content in one place.
Can I try SiteGuru for free?
Yes. Start a free trial without a credit card and get your prioritized SEO to-do list within minutes.