Catch Content Decay Before It Costs You Rankings

A 5% drop in clicks doesn't look like much. A 5% drop every month for six months in a row is content decay - and the kind of slow bleed that costs you rankings before you ever notice in Search Console.

SiteGuru's Content Decay report shows you exactly which pages are declining, page by page, so you can fix the right pages before they fall off page 1.

What Is Content Decay, and Why Search Console Hides It

Content decay is the gradual loss of organic traffic on pages that used to perform well. Most reports show you what changed yesterday or last week. That day-to-day noise drowns out the real signal: pages that have been losing clicks every month for half a year. By the time the drop is big enough to notice in Search Console, the damage is already done.

SiteGuru's Content Decay report stretches your view to six full months. We surface the pages with a clear downward trend - not the ones bouncing day to day - so you can act on real decay, not noise.

Declining content report showing 6 months of click data per page with a colored heatmap

Answer the Real Question: Why Did This Page Drop?

Knowing a page lost 200 clicks isn't useful. Knowing which keywords drove those losses tells you exactly what to fix. Has Google reranked the page for a different query? Did seasonality kick in? Has a competitor taken over a key term?

Click any declining page and SiteGuru shows you the keywords behind the drop, month by month. You stop guessing and start fixing the right thing.

Keyword drill-down showing which queries drove the drop in clicks for a declining page

Connected to Your Page Health Score

Content decay doesn't happen in isolation. A page losing clicks often has SEO issues hiding underneath - a broken canonical, a heading change, a title that no longer matches search intent. SiteGuru shows the page health score right next to each decaying page, so you can see at a glance whether the fix is content, technical, or both.

One click takes you straight to the full audit for that page, with the exact issues SiteGuru recommends fixing first.

Declining content report with a page health score column linking to each page's full SEO audit

The Other Side: See What's Working

Content decay isn't the whole story. SiteGuru also surfaces your Growing Content - pages that have gained clicks every month for the last six. Often these are recent updates paying off, or seasonal pages catching their wave.

Knowing which pages are growing tells you what to double down on: add internal links from related pages, expand the topic, or model your next piece of content on what's already resonating.