Looking for a
Semrush alternative?
Semrush is a powerful platform built for SEO professionals. SiteGuru is built for everyone else: a prioritized to-do list, your own Google data, and no course required.
SiteGuru has been recognized as a great SEO tool by leading software review sites
Semrush is built for SEO pros.
SiteGuru is built for the rest of us
Let's be fair to Semrush: it's an excellent product. Bigger keyword and backlink databases than ours, deeper competitor research, and plenty we don't do at all. If you're an SEO professional who needs all that, buy Semrush. We mean it.
But most of us aren't SEO professionals. If you run your own site, or a handful of client sites, you're paying for depth you'll never touch - and spending your first week working out where everything lives.
SiteGuru does the part you actually need. A full technical audit, your own Search Console and Analytics data, and a prioritized to-do list that tells you what to fix next. At a fraction of the price, and you'll have it in minutes.
SiteGuru vs Semrush: side by side
| Feature | SiteGuru | Semrush |
|---|---|---|
| Price per month | $49 to $199 | From $139 |
| Keyword and backlink database depth | ||
| Competitor research | ||
| Tools beyond SEO (PPC, social, PR) | ||
| Technical site audit | ||
| Google Search Console | ||
| Google Analytics integration | ||
| Keyword rank tracking | ||
| MCP access (ChatGPT and Claude read your data) | ||
| Prioritized SEO to-do list | Limited | |
| Shopify SEO reporting |
What sets SiteGuru apart from Semrush?
Less product, more progress
A prioritized to-do list, not a data platform
Semrush gives you an enormous amount of data and leaves the interpretation to you. SiteGuru tells you exactly what to fix, where and why, in priority order. That is the whole product.
No course required
Semrush Academy offers a 17-lesson course just to get started, including a lesson explaining how Semrush is organized. SiteGuru is designed so you can connect your site and know what to do next in minutes.
Priced for small sites and small agencies
Semrush starts at $139 per month for its entry SEO plan, and AI visibility sits on a higher tier. SiteGuru costs a fraction of that, with everything included and no per-tool upsells.
Dedicated Shopify SEO reports
Selling on Shopify? SiteGuru includes dedicated Shopify SEO reports for product and collection pages. Semrush retired its Ecommerce Booster app and has no equivalent.
Your Google data, front and centre
Both tools connect to Google Search Console and Analytics. In SiteGuru your clicks, impressions and traffic drive the to-do list directly, rather than sitting in one report among dozens.
A weekly routine, not a research session
SiteGuru re-crawls your site every week and updates your list. You do not need to remember which of forty reports to open - the work comes to you.
Everything you need, nothing you do not
Most people do not need the deepest keyword database in the world. They need to know which page to fix, and why, and whether it worked.
SiteGuru connects your site and your Google accounts, then turns your audit and your real search data into one prioritized to-do list. Track keywords, find low-hanging fruit, spot decaying pages, and watch your score climb as you work through it.
And when you want an answer fast, just ask: SiteGuru lets AI assistants like ChatGPT and Claude read your SEO data directly. Semrush offers this too, so take it as table stakes rather than a reason to switch.
One tool for your whole SEO workflow
SiteGuru is far more than an audit - it covers everything from technical fixes to content, keywords, backlinks and reporting
Technical SEO audit
Crawl every page for indexation, page speed, broken links, sitemaps, structured data and hreflang issues.
Content & on-page optimization
Fix titles, headings and meta descriptions, match search intent and improve pages with AI content briefs.
Keywords, rankings & topics
Track keyword rankings and search topics, and find the low-hanging fruit that grows your traffic fastest.
Insights from Google
Connect Google Analytics and Search Console to see clicks, impressions and traffic trends in one place.
Internal links & backlinks
Get internal link suggestions for your key pages, monitor your backlinks and discover new link opportunities.
Reporting & collaboration
Share white-label reports, give clients and colleagues access, and export to CSV or Word.
Weekly monitoring
SiteGuru re-crawls every week and alerts you to changes, so nothing slips through the cracks.
AI assistant access
Let ChatGPT and Claude read your SiteGuru data and answer questions about your SEO in plain language.
Frequently asked questions
Is SiteGuru a good Semrush alternative?
For small businesses, freelancers and small agencies, yes. You get a full technical audit, your own Google data and a prioritized to-do list at a fraction of the price. If you need the deepest keyword and backlink databases or advanced competitor research, Semrush is more powerful and we will say so.
How is SiteGuru different from Semrush?
Semrush is a broad platform of data tools for SEO professionals. SiteGuru is a focused workflow: it audits your site weekly, reads your Google Search Console and Analytics, and gives you a prioritized list of what to fix. Less data to interpret, more progress per hour.
Is SiteGuru cheaper than Semrush?
Yes, substantially. Semrush lists its entry SEO plan at $139 per month, with AI visibility on a higher tier. SiteGuru costs a fraction of that and includes the audit, Google reporting, keyword tracking and to-do list as standard.
Can ChatGPT and Claude read my SEO data in SiteGuru?
Yes. SiteGuru connects to AI assistants over MCP, so you can ask about your rankings, issues and pages in plain language. Semrush also offers MCP access, so both tools support this.
Can I try SiteGuru for free?
Yes, with a free trial and no credit card. Connect your site and Google accounts and you will have your prioritized to-do list in minutes.
