Grow Traffic Beyond Your Brand Name

What’s the Difference?

Branded traffic comes from people who already know you. These are searches that include your brand name, like “SiteGuru SEO audit.”

Non-branded traffic is where growth happens. These are broader searches like “best SEO tools” where users are exploring options. Winning these clicks means gaining new visitors.

About Branded and Non-branded traffic

Branded keywords drive loyal traffic. But to grow, you need to show up for non-branded searches too. This report helps you understand how much of your visibility comes from people who already know you, and how much comes from new discovery.

Understand Your Traffic Mix

See at a glance how your traffic is split between branded and non-branded searches. The visual breakdown helps you measure brand strength and assess how well your SEO is performing beyond your existing audience.

Track Discoverability Over Time

Are you growing your reach? Timeline charts let you monitor whether your non-branded traffic is increasing, so you can tell if your content strategy is working and attracting new audiences.

See Which Pages and Keywords Drive Results

Discover which content attracts branded searches, and which keywords bring in non-branded traffic. This helps you double down on discoverable content while strengthening your brand presence.