What Are Zero-Click Searches in SEO

Sometimes, you don’t need to read a complete article to get the information you need. All you need is a quick answer. Google’s caught on, so you’ll increasingly see searchers who get their info without leaving the Search Engine Results Page (SERP), i.e., who perform zero-click searches.

In this article, you’ll learn how zero-click searches affect your SEO and how you can make the most of them.

1. What Do Zero-Click Searches Look Like?

In addition to the usual quick-question & short-answer format (e.g., “How tall is the Eiffel Tower?”), zero-click searches can also happen when:

  • A searcher poses a question that can be responded to straightforwardly (with no nuance):

zero click search example

  • A searcher gets information by scanning the SERP and reading the “People Also Ask” section:

zero click search example

  • A searcher looks for specific tools, and Google displays a list within the SERP:

zero click search example

  • A searcher makes a local query (e.g., best hairdressers, mechanics) and can gauge all the information from the SERP and the Google Business Profile: