The Basics of SEO

Getting started with SEO

Are you just getting started with SEO? Congratulations! You're up for an great learning experience with amazing career perspectives.

The field of SEO is very broad, and includes everything from link building to content optimization to technical fixes. We created this guide to get you started.

We'll start with a quick intro about how Google works, and then touch upon some basic SEO topics. If you're already familiar, feel free to skip ahead.

Contents

  1. How SEO works

    How SEO works

    Want to learn more about SEO? You’ve come to the right place. In this guide, we discuss everything you need to know, starting with the basics.


  2. SEO vs SEM

    SEO vs SEM

    SEO and SEA are very different, but closely related ways to improve your visibility. This article explains how to leverage both.


  3. What is a SERP (Search Engine Results Page)

    What is a SERP (Search Engine Results Page)

    SERP, also known as Search Engine Results Pages are search engine responses of a query. It displays a ranked list of URLs related and other featured snippets.


  4. Page titles

    Page titles

    Page titles play a vital role in getting more visitors from search engines. This article explains how to optimize your titles to increase organic traffic


  5. Meta descriptions

    Meta descriptions

    Meta descriptions play an important role in SEO. This article explains all the details and tells you how to write the best possible meta description.


  6. Alt texts for images

    Alt texts for images

    Image search is an often neglected, but potentially meaningful SEO traffic source. Image tags are key in optimizing your images for search engines.


  7. What is a CTR Curve?

    What is a CTR Curve?

    A CTR curve shows how well your pages perform in Google - do people click or not? This article explains how to make a CTR curve and how to use it


  8. What are Google Related searches

    What are Google Related searches

    You've seen them before: the eight search results at the bottom of a search result page. Using similar keywords, you can gain sharper consumer insights to build appropriate and useful content


  9. Website Taxonomy

    Website Taxonomy

    A website taxonomy helps visitors find the information they are searching for. This article explains how to set up the right taxonomy for your website.


  10. Doing an SEO audit

    Doing an SEO audit

    In this article, we show the 13 steps to do a quick, actionable technical SEO audit and help your website show up on Google.


  11. Heading vs Title Tags

    Heading vs Title Tags

    What are the differences between a title tag and a heading? Both serve as titles to describe what your webpage is about.


  12. Permalink for SEO

    Permalink for SEO

    Permalink is one of the elements of SEO that you can count on always to help you boost your rank on the results page.


  13. Why Every Business Needs SEO

    Why Every Business Needs SEO

    If you have a website, you need SEO. This article lists all the reasons why.


  14. SEO glossary

    SEO Glossary

    Need help finding the meaning of the latest SEO buzzwords? Our SEO glossary is here to help.