The Basics of SEO

Contents

  1. How SEO works

    How SEO works

    Want to learn more about SEO? You’ve come to the right place. In this guide, we discuss everything you need to know, starting with the basics.


  2. Why Every Business Needs SEO

    Why Every Business Needs SEO

    If you have a website, you need SEO. This article lists all the reasons why.


  3. SEO vs SEM

    SEO vs SEM

    SEO and SEA are very different, but closely related ways to improve your visibility. This article explains how to leverage both.


  4. Page titles

    Page titles

    Page titles play a vital role in getting more visitors from search engines. This article explains how to optimize your titles to increase organic traffic


  5. Meta descriptions

    Meta descriptions

    Meta descriptions play an important role in SEO. This article explains all the details and tells you how to write the best possible meta description.


  6. Heading vs Title Tags

    Heading vs Title Tags

    What are the differences between a title tag and a heading? Both serve as titles to describe what your webpage is about.


  7. Website Taxonomy

    Website Taxonomy

    A website taxonomy helps visitors find the information they are searching for. This article explains how to set up the right taxonomy for your website.


  8. Alt texts for images


  9. What is a SERP (Search Engine Results Page)

    What is a SERP (Search Engine Results Page)

    SERP, also known as Search Engine Results Pages are search engine responses of a query. It displays a ranked list of URLs related and other featured snippets.


  10. What are Google Related searches

    What are Google Related searches

    You've seen them before: the eight search results at the bottom of a search result page. Using similar keywords, you can gain sharper consumer insights to build appropriate and useful content