Track the impact of Google updates
When Google updates its algorithm, it can shake up your SEO performance overnight. Some pages go up, others drop off. With SiteGuru’s Google Update Report, you’ll see exactly what changed—and what to do about it.
Where to find the Google Update Report
Head over to the Insights section and open the Google Update Report. Make sure your site is connected to Google Search Console.
Start by selecting the Google update you want to analyze. SiteGuru keeps track of all major updates, so you can dive into any recent changes.
[Screenshot: Selecting the Google Update Report and choosing an update]
See a summary of the impact
Once you’ve selected an update, you’ll get an instant overview showing whether your site gained or lost clicks overall. This high-level summary helps you understand the immediate effect.
The report includes key performance indicators like:
- Google clicks
- Google impressions
- Total visits
- Total users
- Organic sessions
- Revenue (if available)
These KPIs help you connect the dots between SEO changes and business results.
[Screenshot: KPI summary of clicks, impressions, and more]
Understand the timeline
To make it visual, the report includes a timeline graph showing your impressions and clicks before, during, and after the update. This makes it easy to spot trends and shifts.
[Screenshot: Timeline graph of impressions and clicks]
Zoom in on changes
The report doesn’t stop at high-level data. It shows:
Declining keywords
See which keywords lost visibility, how their rankings changed, and how many impressions and clicks were lost.
Declining content
Understand which pages took a hit. For each, you’ll see:
- Clicks before and after the update
- Impressions
- Top-performing keyword
- SEO health score
Winning keywords and content
It’s not all bad news—SiteGuru also highlights your SEO wins. You’ll see which keywords and pages improved and what’s working well under the new update rules.
Understand what changed in Google’s algorithm
Finally, you’ll get a short summary explaining the goal of the update. For example, the March Core Update focused on reducing low-value or AI-generated content while promoting more helpful results.
Take targeted action
With this report, you don’t have to guess what went wrong or right. You’ll know exactly where to focus your efforts—whether that’s fixing affected pages or doubling down on what’s working.
Happy optimizing!
