Keywords and SEO

Keywords and search intent

Before starting your SEO activities, it's a good idea to start with some keyword research. We think that's more than just gathering some keywords and getting search volumes; it's about understanding what drives people. Why are they typing in a certain query? What are they really looking for? Once you have an understanding of that, you can start making list of keywords.

A good keyword research drives your content creation. Now you know what the search intent is, you can start creating the right type of content that appeals to your audience. This guides helps you do that.

Contents

1. 

   What is Search intent?

   Search intent is about understanding what people are trying to achieve. This article describes the different types of intent and how to use it in your SEO project.

   
   
2. 

   Importance of Keyword Research

   One of the most important parts of SEO is keyword research. Why? It helps you to find out what people are looking for. If you’re trying to rank for a keyword, you need to be relevant to what people are looking for.

   
   
3. 

   Keyword Cannibalization and internal competition

   Keyword cannibalization can result in lower rankings and less traffic. This article explains how to find and fix internally competing pages.

   
   
4. 

   Long-Tail Keywords

   Want to know the secret to high search rankings? Long-tail keywords. A long-tail keyword is a search term that has three or more words.

   
   
5. 

   Branded and non-branded keywords

   Branded and non-branded searches are two very different organic traffic drivers. This article helps you understand the difference and tells you how to report on both branded and non-branded traffic.

   
   
6. 

   Why Have My Rankings Dropped?

   Waking up to see dropped rankings? This guide helps you understand what happened and mitigate potential issues

   
   
7. 

   LSI Keywords

   We discuss the myth of Google and LSI keywords, and explain how LSI can still be relevant for keyword research