Keywords and search intent
Before starting your SEO activities, it's a good idea to start with some keyword research. We think that's more than just gathering some keywords and getting search volumes; it's about understanding what drives people. Why are they typing in a certain query? What are they really looking for? Once you have an understanding of that, you can start making list of keywords.
A good keyword research drives your content creation. Now you know what the search intent is, you can start creating the right type of content that appeals to your audience. This guides helps you do that.
Why is keyword research so important for SEO?
One of the most important parts of SEO is keyword research. Why? It helps you to find out what people are looking for. If you’re trying to rank for a keyword, you need to be relevant to what people are looking for.
Keyword cannibalization causes your content to compete with other pages on your site and may hurt your rankings. This article tells you how to fix this.
Want to know the secret to high search rankings? Long-tail keywords. A long-tail keyword is a search term that has three or more words.
Branded and non-branded keywords
Branded and non-branded searches are two very different organic traffic drivers. This article helps you understand the difference and tells you how to report on both branded and non-branded traffic.
What is User Intent?
User intent is the search engine user's desired goal. Understanding what this is and how to work with it is one of the most important parts of SEO.