Keywords and search intent
Before starting your SEO activities, it's a good idea to start with some keyword research. We think that's more than just gathering some keywords and getting search volumes; it's about understanding what drives people. Why are they typing in a certain query? What are they really looking for? Once you have an understanding of that, you can start making list of keywords.
A good keyword research drives your content creation. Now you know what the search intent is, you can start creating the right type of content that appeals to your audience. This guides helps you do that.