Advanced SEO

With SEO, learning never stops

SEO is an extremely broad topic, varying from very technical knowledge to the psychology of searchers. Combined with a high pace of change, this means SEOs always need to keep learning.

Our Advanced SEO guide helps you take the next steps after you started with the basics.

Contents

  1. SEO checklist for website launch

    SEO checklist for website launch

    Ready to launch your new website? This checklist helps you make sure you've got everything covered.


  2. Duplicate content

    Duplicate content

    Duplicate content can harm your SEO rankings, but it's easy to spot and not hard to fix.


  3. Indexed, though blocked by robots.txt

    Indexed, though blocked by robots.txt

    Have you received an email from Google Search Console (GSC) that says, “Indexed, though blocked by robots.txt,” then here is a little help with what is happening and how to fix it.


  4. URL Optimization

    URL Optimization

    One of the most important factors is the URL. Here are some tips and tricks to optimizing your URL for SEO.


  5. Underscores or Hyphens for SEO URLs

    Underscores or Hyphens for SEO URLs

    Does Google have a preference to what type of URLs you can use? It is always best to use hyphens rather than underscores in your URL, here's why.


  6. Crawl budget

    Crawl budget

    Crawl budget is the number of pages Google will crawl on your website within a given timeframe. Here are some tips to improve the number of pages Google can crawl on your site.


  7. Author and Authority

    Author and Authority

    The author of a page contributes to the authoritativeness of that page. This article explains how to leverage the reputation of an author to boost your visibility.


  8. Manual actions from Google

    Manual actions from Google

    A manual action is a penalty issues by Google against your site, because you did not follow the rules. This article explains what it is, and how to recover.


  9. Removing pages from Google and Bing

    Removing pages from Google and Bing

    Removing pages from Google and Bing is easy, but it's important to follow the right steps. This article tells you how to remove content from search engines.


  10. SEO techniques to avoid

    SEO techniques to avoid

    Not every SEO has good intentions. This article explains black-hat SEO practices, and why you should stay away from doing that.


  11. Text to HTML Ratio

    Text to HTML Ratio

    Improving your Text to HTML ratio can affect your rankings positively. This article explains what it is, and how to fix it.


  12. Best font size for your website

    Best font size for your website

    What is the effect of font size on readability, user experience and SEO?