Advanced SEO

With SEO, learning never stops

SEO is an extremely broad topic, varying from very technical knowledge to the psychology of searchers. Combined with a high pace of change, this means SEOs always need to keep learning.

Our Advanced SEO guide helps you take the next steps after you started with the basics.

Contents

1. 

   SEO checklist for website launch

   Ready to launch your new website? This checklist helps you make sure you've got everything covered.

   
   
2. 

   Duplicate content

   Duplicate content can harm your SEO rankings, but it's easy to spot and not hard to fix.

   
   
3. 

   Indexed, though blocked by robots.txt

   Learn how to fix all the problems that could cause the Indexed, though blocked by robots.txt status in the Google Search Console in our detailed guide. Plus, make sure Google doesn’t index your private pages!

   
   
4. 

   URL Optimization

   One of the most important factors is the URL. Here are some tips and tricks to optimizing your URL for SEO.

   
   
5. 

   Underscores or Hyphens for SEO URLs

   Discover the definitive answer to whether you should use underscores or hyphens in URLs, as confirmed by Google’s team and SEO best practices. It’s time for hyphens!

   
   
6. 

   Google Search Console Crawl Stats Report

   Fix your crawl, and everything else becomes a breeze. Discover how to use the Search Console Crawl Stats report like a pro and troubleshoot issues!

   
   
7. 

   Website Migration and SEO Considerations

   We’ve heard the horror stories, from lost rankings to vanishing pages. Learn how to migrate your website safely and preserve your SEO results!

   
   
8. 

   Crawl budget

   Don’t waste your crawl budget! Learn the top strategies for getting your pages indexed and ranking faster.

   
   
9. 

   Google’s E-E-A-T Score Explained

   Experience, Expertise, Authority, and Trustworthiness. But how do you make sure Google recognizes your efforts? Dive into the E-E-A-T guide and increase your rankings with checklists & best practices!

   
   
10. 

    Author and Authority

    The author of a page contributes to the authoritativeness of that page. This article explains how to leverage the reputation of an author to boost your visibility.

    
    
11. 

    Manual actions from Google

    A manual action is a penalty issues by Google against your site, because you did not follow the rules. This article explains what it is, and how to recover.

    
    
12. 

    Removing pages from Google and Bing

    Removing pages from Google and Bing is easy, but it's important to follow the right steps. This article tells you how to remove content from search engines.

    
    
13. 

    SEO techniques to avoid

    Not every SEO has good intentions. This article explains black-hat SEO practices, and why you should stay away from doing that.

    
    
14. 

    Text to HTML Ratio

    Improving your Text to HTML ratio can affect your rankings positively. This article explains what it is, and how to fix it.

    
    
15. 

    Best font size for your website

    What is the effect of font size on readability, user experience and SEO?

    
    
16. 

    Google Coverage Statuses

    Get indexed & get rankings! Learn everything you need to know about the 20 Google Coverage Statuses (and how to fix them)

    
    
17. 

    What Are Zero-Click Searches in SEO

    Sometimes, you don’t need to read a complete article to get the information you need. All you need is a quick answer. Meet zero-click searches!

    
    
18. 

    What's Cloaking in SEO?

    For the Trekkies out there, starships use the "cloaking device" to gain a stealthy advantage against enemies. This is exactly what cloaking entails in SEO: trying to gain an unfair advantage over competitors by manipulating search engines.