SEO Strategy

Contents

1. 

   The benefits of SEO for your business

   If you have a website, you need SEO. This article lists all the reasons why.

   
   
2. 

   How to Create an Effective SEO Strategy

   Overwhelmed with backlinks and keywords, and have half a mind to give up? Don’t worry! Check out the simple blueprint for creating an effective SEO strategy. Get started in 5 steps!

   
   
3. 

   Important SEO KPIs

   Good KPI's help you monitor the progress of your SEO activities and explain your results to clients. In this article we discuss the most meaningful KPIs for SEO

   
   
4. 

   The conversion funnel of SEO

   The SEO conversion funnel helps you better understand your customer and get better results. This article explains what it is and how it can help you,

   
   
5. 

   Topical authority

   Topical authority helps you rank for a broader topic instead of just for some keywords. This article explains what topical authority is, and how you build it.

   
   
6. 

   Inhouse or outsource SEO

   Search engine optimization is indispensable. But when you realize that you need more SEO power, it can be hard to decide if you should hire or outsource.

   
   
7. 

   How to Build SEO Reports for Clients

   SEO reports are the best way to track clients’ SEO progress. Unfortunately, you’ll often notice they don’t even review them. So, how do you create SEO reports that clients will actually check out?

   
   
8. 

   How to Find Work as an SEO Freelancer

   In this article, you’ll learn the best ways for SEO freelancers to find work in. Cut through long application processes and find top-quality clients!

   
   
9. 

   What Are Google's Helpful Content Updates?

   What does "quality content" mean to Google? It's time to find out by looking at the Helpful Content guidelines and updates!

   
   
10. 

    5 Best SEO Tools for Beginners

    You’ve grasped the basics – you know the difference between on-page and off-page optimization, but you’re still shaky on the rest. Unfortunately, if you’re a beginner, you’ll find that most SEO tools aren’t exactly friendly.

    
    
11. 

    The 11 Best SEO Reporting Tools

    Tired of overwhelming reports that your clients struggle to understand? Discover the top 11 SEO tools that will help you prepare insightful reports in half the time!

    
    
12. 

    How to Get Featured Snippets on Google

    Searchers want information – fast, and Google is happy to provide.