Google Analytics

Using Google Analytics for SEO

SEO's get a lot of their information from Google Analytics. This section explains some use cases of Google Analytics for SEO that you might not be aware of.

Did you know you can use Google Analytics to find broken links on your site? And that filtering out traffic can give you better insights into the real performance of your website?


  1. Bounce rate and SEO

    Should you worry when your bounce rate rises? Learn everything you need to know about the key UX metric in our detailed guide!

  2. Filter traffic in Google Analytics

    Filter traffic in Google Analytics

    Without the right filters, your Google Analytics data may contain a lot of fake traffic or traffic from yourself and your colleagues. This guide explains how to filter traffic, and set up separate properties for your test websites.

  3. Find broken links in Google Analytics

    Find broken links in Google Analytics

    With Google Analytics custom reports, you can quickly find broken inbound links to your website. In this guide, we tell you how to create the report and what to do next.