The Search Engineers’ Success Story
Keeping SEO Simple with SiteGuru
SEO since 1998
The Family Business Behind Better SEO
Internet pioneers, the husband-and-wife team of Herb and Sue, began their journey in search engine marketing in the late 1990s. Their daughter, Caro, joined them in 2023 after years of gaining experience in User Experience.
Google Partners and experts with decades of experience in UX and SEO, The Search Engineers team have seen all the hype, the overcomplicated tools, and the empty SEO promises.
Cutting through the noise, they’ve decided to build their approach around something that actually works: doing the basics well, and using SiteGuru to help them do it for every client.
“SiteGuru lines up perfectly with how we work. It keeps SEO simple,
focused, and actually useful—without
all the fluff.”
Caro Kelly, CRO and UX Specialist @ The Search Engineers
The Challenge
Delivering SEO That Clients Actually Understand
When discussing with Caro, she points out that many industry-leading SEO tools include complex features that the average website manager (especially those without a background in search engine marketing) simply doesn’t need.
For the Search Engineers, their key priority is getting their clients visibility and business results. Or, as Caro puts it:
“We support and empower businesses with the basics - we leave the technical jargon for the arguments between headstrong CMOs on LinkedIn.”
However, this also means helping clients overcome trust issues in the industry, as many have been burned by other providers.
The Process
How The Search Engineers Use SiteGuru to Power On-Page SEO
The first time Caro came across SiteGuru was through its free tool, the Text-to-HTML Ratio checker. Fast forward from that point in 2023, the Search Engineers now use SiteGuru as their go-to tool for everything on-page SEO.
They’re in it every day: running audits, tracking keyword progress, assigning tasks, and managing clients.
Their typical workflow goes something like this:
- Start with a SiteGuru audit: This shows clients exactly what’s going on under the hood and is always a good basis for getting started with helping your clients with SEO.
- Educate the client: Many don’t know what title tags or meta descriptions even are. SiteGuru helps make it visual and digestible.
- Get to work: Their team fixes the technical stuff, improves content, and tracks progress over time.
- Show results: Thanks to SiteGuru’s history tracking, dashboards, and keyword tracking, they can clearly show clients what’s working.
“Clients love the progress tracking. We’re not just telling them what we’ve done—they can see it for themselves.”
In cases where the clients are more hands-on or SEO-curious, they also give them access to SiteGuru. It's all about making the experience collaborative when it makes sense.
Results
Keeping It Simple and Doing It Right
When talking about the areas in SiteGuru that were the most useful to the team at The Search Engineers, Caro points out the visibility across different areas:
- Easy-to-read reports and dashboards
- Clear breakdown between content and technical SEO
- Visual ranking tracking
- Progress tracking
And with helpful and up-to-date SEO Academy articles, clean UX (Caro is, after all, a UXer), and readily available support with the founder’s input, SiteGuru is a no-brainer for The Search Engineers.
After all, their approach is simple: help clients succeed by focusing on what works, and show them the progress along the way. SiteGuru helps them do just that.
SiteGuru has been recognized as a great SEO tool by leading software review sites
