From Brand Strategy to Search Visibility
How The Brand Auditors uses SiteGuru to Simplify SEO and Strengthen Brands
Brand-focused since day one
The Strategic Agency Behind Smarter SEO
The Brand Auditors, led by Chris Fulmer, President, helps businesses strengthen their online presence by connecting branding with measurable SEO results. For Chris and his team, SEO isn’t a separate discipline - it’s part of how great brands communicate clearly and reach the right audience.
After years of helping clients improve their brand strategy and messaging, The Brand Auditors made SEO a core service to ensure visibility matched the strength of their clients’ brands.
That’s where SiteGuru came in. As Chris explains: “We analyze the keyword strategy and web content to ensure both reflect the brand voice. SiteGuru helps us simplify the technical side so we can focus on strategy.”
Today, the team uses SiteGuru to keep their process efficient, clear, and client-friendly - turning data into decisions that strengthen brands.
“Our SEO workflow is reduced down to about half the time it used to
take. SiteGuru keeps things focused on what matters most.”
Chris Fulmer
President @ The Brand Auditors
The Challenge
Making SEO Efficient and Understandable
When Chris explored different SEO tools, many felt too complicated or disconnected from what clients actually needed. The Brand Auditors wanted a solution that made SEO easy to manage, aligned with branding goals, and clearly showed results.
They discovered SiteGuru through a blog post about SEO tools while searching for a way to simplify keyword tracking and website performance analysis. The goal: save time, reduce tool overload, and give clients clarity.
“We wanted something that made SEO understandable - for us and our clients.”
With SiteGuru, they finally found that balance between data depth and simplicity.
The Process
How The Brand Auditors Integrated SiteGuru into Their Workflow
Getting started with SiteGuru was quick and effortless. “It was very easy to get started. Onboarding was smooth, and it immediately fit into how we manage our clients’ sites,” says Chris.
Today, the team relies on SiteGuru to:
- Monitor performance: Track keyword visibility, AI visibility, and technical health for their own site and client websites.
- Optimize efficiently: Identify the biggest opportunities with content and keyword insights that tie directly into branding goals.
- Report clearly: Generate easy-to-understand reports that make client communication simpler and more visual.
“Keyword performance, AI visibility, and content optimization - those are the features we rely on every week.”
The Brand Auditors even developed an internal SEO checklist inspired by SiteGuru’s approach, helping clients stay consistent and confident in their strategy.
Results
Simpler SEO, Stronger Client Relationships
Since adopting SiteGuru, The Brand Auditors have made SEO reporting and optimization faster, more transparent, and more effective.
- Clear, easy-to-read reports for clients
- More efficient SEO workflows - cutting time in half
- Better visibility into keyword and AI performance
- Confidence to expand SEO offerings
With SiteGuru as a core part of their process, The Brand Auditors help brands grow their visibility while staying true to their voice.
As Chris puts it: “Our focus is always on clarity and impact. SiteGuru helps us deliver both.”
SiteGuru has been recognized as a great SEO tool by leading software review sites
