How DT Network Boosts Visibility
Using SiteGuru to Optimize Their Own Digital Presence
Connecting Brazil to the World with Technology and Purpose
From IT Security to a SaaS Powerhouse
DT Network began its journey in 2011 in Araçatuba, São Paulo, with a clear mission: to use technology to connect people and businesses. Founded as an information security company, DT Network evolved rapidly - launching Hotspot Social in 2016, a Wi-Fi Marketing platform that transformed how businesses connect with their audiences. By 2018, the company had more than 1,200 clients and over 100 resellers, and by 2022 it became a full-fledged SaaS company serving thousands of partners across Brazil.
Today, DT Network is a national reference in Wi-Fi Marketing, connecting more than 30,000 people daily and reaching over 16 million users. The company’s culture is driven by innovation, collaboration, and purpose - summed up in their founder Vinícius Terçariol’s words: “Focus on the solution, not the problem.”
“We discovered SiteGuru
while looking for tools to optimize our own site. We wanted to improve our SEO performance without
losing focus on our main goal - connecting technology and people.”
Vinícius
Terçariol
Technology Director @ DT Network
The Challenge
Improving Internal SEO Without Overcomplicating the Process
Despite their technological expertise, DT Network faced the same SEO challenges as many growing companies: how to monitor performance, fix technical issues, and identify content opportunities - all without overloading the marketing team.
“We don’t provide SEO as a client service,” Vinícius Terçariol explains, “but we needed a tool that would help us improve our own visibility and performance. SiteGuru fit perfectly - it’s simple, fast, and shows exactly what needs attention.”
Before SiteGuru, optimization tasks were managed manually across different systems. Now, everything is centralized, giving DT Network the clarity they need to keep improving their website experience.
The Process
How DT Network Uses SiteGuru to Optimize Their Website
SiteGuru became part of DT Network’s internal SEO routine. The process is straightforward and repeatable:
- Run weekly audits: Detect technical issues before they affect visibility.
- Use the prioritized To-Do list: Focus efforts on what matters most to performance.
- Track progress over time: Compare weekly crawls to see improvements clearly.
- Collaborate across teams: Share insights easily between marketing and development.
“We use SiteGuru internally to monitor SEO health, improve load
times, and keep our site aligned with best practices.”
Vinícius
Terçariol
Technology Director @ DT Network
In addition to the audit reports, the team uses SiteGuru’s keyword and page insights to identify opportunities for improved content relevance and better on-page structure.
Results
Continuous Improvement and Stronger Online Visibility
Since using SiteGuru, DT Network has:
- Improved page speed and user experience
- Identified and resolved SEO issues proactively
- Streamlined collaboration between marketing and tech teams
- Seen steady growth in organic visibility for key product pages
As Vinícius summarizes: “SiteGuru is part of our growth mindset. It helps us continuously improve - just like we help our clients innovate.”
With their focus on purposeful technology and a culture of innovation, DT Network continues to expand its reach - proving that even tech leaders benefit from keeping SEO simple and structured.
SiteGuru has been recognized as a great SEO tool by leading software review sites
