Keyword research

Share of Voice

Share of Voice is a metric to describe which percentage of all search traffic in a certain cluster of keywords comes to your website. It describes the market share within search.

Say a cluster of 45 different keywords gets 120.000 monthly searches, and your website gets 12.000 clicks from keywords in that cluster. This means your Share of Voice is 10%.

Share of Voice is a useful metric to identify keyword clusters that are relevant to you, have lots of searches, but in which you don't show up yet.