Search engines

Search Engine Results Page (SERP)

SERP, also known as Search Engine Results Pages are search engine responses of a query. It displays a ranked list of URLs related and other featured snippets.

Historically, Google would show 10 search results as links. In recent years, we've seen more and more rich results, trying to directly anser the searcher's question.

The SERP often also includes paid search ads.

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