Quality Raters Guidelines

The quality raters guidelines is an important document for the SEO industry. Google employs a number of Quality Raters. These people manually do Google searches, and rate the quality of the search results.

Their ratings are used to train the Google algorithm. The Quality Raters Guidelines contain suggestions for the raters, and describe what they should look at to determine the quality of results.

The document is over 160 pages long and describes what requirements a site should meet to score high on E-A-T: Expertise, Authoritativeness and Trustworthiness.

The quality raters need to determine whether the page they see in the results is of high quality, and if it meets their needs. The document is extensive, and interesting for SEOs to get a good understanding of what Google considers a high quality page.

Back