SEO performance


Pogo-sticking is an SEO term for visiting a search results, and then directly going back to the search engine. These visitors will show up as bounced visitors in your Google Analytics.

Pgosticking is relevant for SEO. If Google identifies that are user came back to click on a different search result, that's an indication that the first result wasn't what she was looking for. If pogo-sticking occurs often, your site will likely drop in the search results for that term.

You can avoid pogo-sticking by matching the searchers intention. If the user finds what he was looking for quickly, pogo-sticking is unlikely.