Search engines

Paid Search

Most search engines, like Google, offer paid advertisements in their search results. Advertisers can pick a set of keywords for which they want to appear in the search results, and bid an amount they want to pay per click. If a searcher clicks their ad, they'll pay the amount.

In constrast to organic results, websites can reach the top of the search results page without any lead time, whereas SEO normally takes more time. The other side of the medal is that if you stop the ad campaign, you'll no longer get any clicks, whereas organic results are there for the long term.