Keyword research

Non-branded keyword

Non-branded keywords are the opposite of branded keywords: searches that do not include your brand name.

Within SEO, non-branded searchers are often considered more valuable, because it brings people to the website that may not have been familiar with the brand. As such, it can grow the website's audience.

Contrary, branded keywords include the brand name, and are often used by searches already trying to go to the website, and just using the search engine to navigate.