A landing page is a page on your website that is created with a single goal in mind. It's sole intent is to optimize conversion for that goal.
Ad campaigns using SEO, social media, SEA or email marketing can link to that page.
The power of a landing page is in it's focus: by removing all distractions, the visitor is guided toward the main Call to Action. That can be a signup form, a download button, or anything else you want to achieve.
Confusingly, Google Analytics uses the term Landing Pages for any page that people land on. Although technically correct, the first definition is usually what we mean when talking about landing pages.Back