A broken link, also known as dead link or link rot, is a link on a web page that is no longer accessible or can’t be found by a user. This can happen when a page is moved to a different URL without adding a redirect, when there's a (temporary) technical issue, or when a website goes out of business.
Broken links are bad for user experience, and also affect SEO. To avoid this, you can use Google Analytics t o check for broken links. SiteGuru's SEO audit also checks your website for broken links.Back