- Why web analytics tools are essential for your website
- Why is analytics crucial?
- Learn how your visitors find you
- Learn who your visitors are
- Understand how visitors interact with your site
- Identify the best performing content
- Track conversions
- Best practices
- What next?
Getting traffic to your website is great, but making sure that traffic converts is more crucial and something that you need to consider very seriously. On average, website conversion is just 2.35%. This is a very low conversion and worth not relying on to boost your revenue. It, therefore, makes sense to figure out ways that will increase your conversion rate as well as boost your revenue. This can include understanding who your clients are, where they are coming from, how they interact with your website, and more. But how do you go about understanding all this? It is simple! Use web analytics tools like Google Analytics to analyze and assess the performance of your site. Best web analytics tools not only help comb your website thoroughly but also generate reliable reports that you can count on to get more visitors to take action.
Here is why analytics is worth investment:
Want to find out how visitors arrived on your site? Web analytics tools let you do that in just a few clicks. Whether referred, read a text featuring your company, or found you through social media, a perfect web analytic tool will reveal all that information. Once you have all that information, you can see which channels are contributing to your traffic and what you need to do to boost that traffic.
If you are using Google Analytics (which we recommend because it is user-friendly) head over to the “Acquisition” section. There, you will access all the information that reveals how your visitors maneuvered their ways to your site. For example, you will be able to see whether it is a result of referrals, social, direct, or organic search traffic.
Web analytics tools are also crucial in helping you know who exactly your visitors are. For example, you can know your visitors’ demographic, hobbies, devices they log on from, geographic, browsers they are using, and so on. If you are a startup, these tools can help you know which people are visiting your website. Once you know who they are, it will be easier to target and guide them through the buyer’s journey. If you are an established brand and know your customers, web analytics will help you keep tabs on your current customers. For example, see who is visiting your site, whether they are recommending new customers, and so on.
Once you know where your visitors come from and who they are, the next step is to find out what they do when they land on your site. Which pages do they visit? What pages are visited by most people? How do they navigate? If using Google Analytics, go to the “Behavior” to learn how your visitors behave once on your website.
With detailed information on what visitors do on your site, it becomes easier for you to execute necessary adjustments. For example, offering a free trial if you notice most people visit your pricing page.
You have done everything to produce the best content. Congratulations! Web analytics goes a step to show you the best performing content, and that helps you focus on content that is paying off. For example, if you post different content on Facebook and want to find out which performs better, tools like Google Analytics will let you do that in just a few clicks. With detailed information on what content is paying off, it will be easier for you to focus more on it while also trying to improve the other content.
The easiest way to measure your conversion rate is via a web analytic tool. These tools help track your conversions. Equally, they help in making the necessary adjustments to increase the rate of conversion. Google Analytics is one such tool that will not disappoint you.
But why Google Analytics over other tools? Here is why it is worth using it:
- It is 100% free
- Allows you to track all the data you need
- It integrates well with other tools and platforms such as Google AdWords
- It comes with excellent functionality
To learn how to use Google Analytics, go through these guides:
- Setting up Google Analytics [Shopify]
- Getting started with Analytics [Google]
- Setting up Google Analytics [BigCommerce]
- Creating a Google Analytics Account [Wix]
- Google Analytics [Weebly]
Other web analytics tool to try include:
To leverage your web analytics tools to the fullest consider following these best practices:
The first and most crucial thing is knowing the goal you want to achieve with your website. One such goal could be to generate more leads. Once you define the goal, it becomes easier to configure your web analytic tool in such a way it captures goal-specific data. So avoid using any web analytic tool before defining your goals.
Custom dashboards allow you to monitor critical metrics more precisely. Google Analytics allows creating custom dashboards more seamlessly.
There are times it is ok to use filters. For example, you can have filters that block web analytics tools from capturing the activities of your tech team on your website. Your tech team probably visits the site often, and capturing their visits can hurt the accuracy of your data.
The next step involves installing a web analytic tool that works best for you. We assure you Google Analytics will not disappoint. If you have installed it, make sure to follow the above best practices to leverage its potential to the fullest. If you need further help using any web analytics tool, let us know. We are here to give you a hand.