The Best Content Types for SEO: What Works and Why

Contents

What are the best content types for SEO?

There used to be a time when providing quality content was not the top priority for SEOs. Their worries back then consisted primarily of filling websites with keywords and performing all sorts of tricks in the hope of getting search engines to recognize the websites they're working on. 

This was done for search engines to grant them top search engine rankings in search engine results pages (SERPs). As far as SEOs were primarily concerned, the content did not mean a thing, as numerous websites with pretty worthless content overcame SERPs during those days. 

Fortunately, Google stopped the party by implementing game-changing algorithm modifications in 2011. Once neglected content marketing has since recaptured its former glory as a king, and SEOs now ensure that their websites possess nothing but high-quality content that is useful and relevant to search engine users.  

What is SEO content?

To better understand what SEO content means to marketers, it is better to split the phrase into its components:

  • "SEO" means search engine optimization or the process of enhancing a website such that internet users can seamlessly find it through search engines such as Google
  • By "content," we imply any information that exists on the web and can be used on the web.

Placing these two ideas together: SEO content is any content made to gain search engine traffic. I'm not going to tell you all you need to understand about optimizing your content search engine here fully; that's a guide on its own. But here's an incredibly-quick update on what you need to do to SEO your web content:

  • Keyword Research: If you want to gain traffic through search, it is advisable to do keyword research before writing. This way, you can concentrate on keywords for which a definite amount of search volume already exists – in other words, write to topics (or find keyword niches!) that people are already searching for information about.
  • Keyword Optimization: Understand where and how to use keywords or key phrases in your content for maximum searchability.
  • Organization of content: you should structure the content on your website logically. This is not only great for SEO. It also helps visitors to find other related content easily on your site. (The longer they stay on your site, the better they stay.)
  • Promotion of Content: Increase the visibility of new content you make by sharing it on social networks and linking to your content (both internally and from external sites).

It's important to remember that your results are likely to suffer if search engine traffic is your only primary objective. To satisfy both search engines (which will reward you with top rankings over time) and prospective clients and return visitors, you have to offer value over and above search engine optimization. 

In other words, you should not generate "thin" content that clicks and ranks but does not contribute any additional value to the user of the search engine. Websites that promote "thin," low-value content are in real danger of being blacklisted by Google; they also seem to have low conversion rates and high bounce rates.   

Which format should you use for your project? How to create amazing content for SEO?

The strategy is easy, all you have to do is consider the emotional vulnerability of your target audience and match it with the keyword intent. If you're able to make an emotional connection to the viewer, then you're sure they're going to be able to relate to anything you've written on your site.

If you are able to solve their problems or write items that they are absolutely relative to, and what they are searching for, the target audience will find you trustworthy and willing to communicate with your goods and services.

Adding the company's personal experience, testimonials and emotional assets would be an additional benefit. Adding video to your content lets you get a better ranking as people feel linked and stick to see what you've posted. Any kind of visual representation is a trump card that can help you attract customers' attention to your blog.

The different types of SEO content forms

There's several different formats to provide content. SEO content may encompass any of the following:

Authoritative Blog Articles

In a planet where content is a high-ranking factor, it's common for a website to have a blog of its own. You could use your blog to publish authoritative posts that can help you create a reputation as an industry figurehead. Apart from offering your opinion on news and trends in your industry, it would also be awesome if you could write about other topics that your readers would find interesting.  

Infographics

Infographics

Many people enjoy the written word and data, but more people tend to read the information they can process more quickly. Infographics offer them this opportunity since they are graphic representations of information that would have required a few thousand words or a collection of data to convey in the form of a post. Readers are often very likely to share infographics, which gives them a chance to become viral and a trustworthy source of backlinks.  

Videos

video

Videos make up much of today's web traffic and media consumption, and with good reason: they are more entertaining than any infographic or article. Video content would also rule the future if analysts forecast that it will account for 80percent of all internet traffic by 2020 is to be trusted.  

Trending content

google trend

Sure, trendy themes don't last long, but their success is always enough to drive traffic to your site in such a short time. You can use trendy content to help you introduce new products or to support existing ones. If you schedule your content right, you can use up-to-date news and hot topics to draw more users and high-quality connections. 

This method is referred to as "newsjacking." Newsjacking is the technique of inserting yourself into the big stories of the day by identifying a big story that everyone is talking about and offering an insight or perspective important to your brand. There are several benefits to producing newsjacking content:

  • You will get your name and content to a broader audience than you would usually be.
  • You will be able to demonstrate some experience and thought leadership
  • You can display your brand and website as a place to go for headline-worthy industry updates.

How-To Guide

guide

People are always searching for guidance on how to do things, and that's why content is always going to be successful. You may offer tips to your audience in the form of a post, a video, or an infographic. One of the best ways to start searching for ideas is your support and sales departments. Evaluate your help center inbound emails, tickets, and customer calls to zero on the most famous content ideas queries. If anyone takes the time to reach out to your query, they're more likely than not to have searched online. So this might add a lot of SEO value.  

Lists

list

Everyone likes lists, either they're in the form of a blog post or a magazine article. For whatever reason, a list appears to become even more prominent when the heading of an article or blog post starts with a number. You need to make sure that you do your homework well for a list that people can find engaging. It would also be an excellent touch to be smart about it. Make it as descriptive as you can, and if you can end up making it longer, just do it.  

Product pages


These are the butter and bread of any e-commerce shopping platform. A successful product page can be used as both a PPC landing page and SEO content.  

Articles

typing

Think of an interview or news story, feature item. This is the primary type of content you'll encounter in many newspaper-or magazine-style websites.   

Slideshows

slideshow

A slideshow is a way to present a collection of related images. Often pictures are more catchy than text. Again, SEO of your title, image file names, and so on is vital because it is not much for the search engines to "read."  

Glossaries

dictionary

I believe more people are using Google to look up words than they are using a dictionary. (Do you know where your dictionary is?) If you work in a specific field, a well-built glossary may be a helpful way to catch some of your search traffic. Think about medical terms, cooking terms, architectural terms, and fashion terms.  

Directories

A directory is a helpful taxonomy of links to or resources on a given topic. For instance, a cosmetic blog might make a directory of stores to buy skincare products, from independent stores to major department stores around the country.  

Podcasts

Podcasts

Podcasts have gained a lot of popularity in the last few years, partially due to affordability and ease of consumption. Users may consume podcast content while driving, cooking, or similar activities. Making podcasts is no different from any other content. It's just audio rather than a video or a written word. Due to demand, podcasts are a strong source of traffic and will positively affect your SEO rankings.  

Case Studies and Research Findings

Research Findings

More people choose to look for real evidence through case studies and research in a world of opinions. If you can put sufficient time and money to carry out an analysis, the results of SEO will undoubtedly follow. Case studies typically get many inbound links when they are quoted on the internet, which is great for SEO ranking. These are just some of the basic SEO content types, but don't let this list limit you – the possibilities are almost limitless.  

Which format should you use for your content?

The simplest answer would be, it depends. There are a few questions you should ask yourself before you choose which format would work the best.

  • What's the searcher's intent? Is it a quick answer to a question? a beginner's guide? informative decision making? 

  • What actually appears on the search results page? The top-performing results tend to cater to the searcher's intent. So the best way to understand the type of format is to understand what others have provided. Don't just change your format because no one else is doing it. If the majority of the results is a list formatted article, like the "10 Best Laptops for working remotely", most likely that type of content will do better than "how to find the perfect laptop for your remote job".

  • What's going to resonate with my audience and their influencers? You want to provide the best content, but also, many times, influencers, or those who have an authoritative website, might want to reference your content to theirs. Which will resonate better? An infographic? or perhaps insights to your case study to help explain what their content is trying to accomplish. Cater to both so that your content gains links but also helps your audience.

How do you write good SEO content?

If you've been haphazardly creating content, praying, and hoping that some of it will eventually rank, it's time to bite the bullet and stick to a more systematic web-based SEO content strategy. Here are four steps to refine and define your SEO content strategy:  

Define your priorities

First, set your objectives as a website or company. Are you trying to get sales from your website? Do you monetize your site by advertising and then only want to boost traffic and attract readership? 

Your priorities will decide what types of content you need to concentrate on. If you are specifically trying to boost product sales, your primary focus should be on attractive, insightful product pages designed for search and conversion. Your secondary emphasis may be useful blog content that demonstrates when and how to use your items, linking to those pages where appropriate (but it's better if your blog isn't wholly self-promoting). 

Suppose your site runs on an advertisement model, and the aim is to draw new readers through a search. In that case, you may want to concentrate on rich content (such as video resources or long-form articles that are educational, entertaining, or both) with "stickiness" ("sticky" content retains visitors on your site longer or persuades them to return).  

Think of the audience

Understand your audience – analytics tools and surveys will help you get a clearer image of your average visitor or customer. Consider developing characters or marketing personas that depict your customers and ideal site visitors. Then think about what sort of content people will be looking for. 

For example, if you run a B2B website that reaches C-level executives, you might want to produce high-level white papers that can be saved and downloaded for reading later. If your corporation targets teenagers and tweens, you might want to concentrate on video updates and regular text. You'll also want to make sure that your site is designed for mobile use.  

Conclusion

Finally, keep on top of the analytics of your site. Analyze your SEO content frequently to see what works and what doesn't work. Strong performance and engagement metrics include page visits, links, feedback, comments (on blog posts and some other forms of content), social shares (tweets, Facebook likes, etc.), and conversion rates.