On August 6, 1991, the world's first website was launched. Created by CERN, it was the first time you could use hyperlinks to go from one page to the other. And amazingly, this website is still online.
We thought it would be fun to crawl the site and run an SEO audit on it. Of course, back then search engines didn't exist, let alone SEO. Let's honor the people who invented the web, and help them improve their site ?
We found a total of 267 pages, and a total health score of 40%. So CERN, we hate to be the bearer of bad news, but you've got work to do. Some of the issues we found:
Things to improve
Fix that metadata
None of the pages have meta descriptions. Some of the page titles are duplicate, and there's no Structured Data or OpenGraph tags. Apparently Rich Snippets and Facebook posts weren't a thing 30 years ago. Come on Tim Berners-Lee, you can do better.
Lots of broken links
169 pages have broken links. If hyperlinks is all you have, you'd better make sure they work. Also, internal linking could be improved.
Adding a sitemap really makes crawling your site a lot easier.
No SSL certificate
Cyber security was probably less of an issue back then. Still, adding an SSL certificate is a good idea today.
The good news
But it's not all bad. Here's some good stuff that today's websites can learn from:
It's fast. Really fast.
It's perfectly structured
Pages are nicely structured, most of them having one H1.
There are no images without alt tags. Or actually, there are no images at all. Zero.